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Doritos: To Experience Late Night Music Environment In Full 360-Degrees

Monday, 04 July 2011 02:30

Doritos, one of the top-selling chips snacks today brought an interactive environment online to give back to their customers. They used augmented reality technology on the back of their special edition Late Night All Nighter Chilli Ribs packs to provide access to an exclusive 360-degree experience with Rihanna, Teargas, and other global artists online. Users can activate "late-night" video performances here.

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Doritos First Ever 360-Degree Technology Global Promotion

Using the cutting-edge Ladybug 3 Camera, Doritos allowed users to control their viewing by the way they hold and move the bag. It allows you to feel as if you're really in the performance yourself! AMV BBDO, Doritos official creative agency, recruited Chris Cairns to shoot "Coming to Get Me" music video of the famous British rapper and 3x MOBO-nominated, Professor Green. Additionally, they included a Rihanna "Who's That Chick"Augment Reality music video as well as South African hip-hop artist Teargas's Missing In Action music videos. Other global artists include Canada's Down with Webster Turkey's Mor Ve Ötesi and Brazil's Sensacional Orchestra Sonora.

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You can ceck this in Doritos's Youtube Channel here. They alsoprovided html codes for bloggers to post and embed them for free.

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This wonderful 360-degree full motion high resolution videos from Doritos invites other businesses to try for a phenomenal and effective advertising campaign.

Just to remind users, this exclusive music party will be only available to those who have a webcam and those who purchase Late Night All Nighter Chilli Ribs flavour packs.

Fairfax.com, a video studio company shared their insights about the Doritos campaign, "As we have mentioned before, video chat is extremely relevant to your video marketing. Not only are Internet users coming to expect web video, the interactive video experience is spilling over into advertising. Doritos just released the first 360-degree YouTube video. As you watch the video you can use your mouse to navigate around 360 degrees. You don't have the opportunity to speak to every visitor of your site like you would in a store. But with web video, you come very close. Web video will put you in front of an audience in a very personal way. Your face and voice will literally be in their home. Don't take this opportunity lightly."

Reference: http://creativity-online.com/work/doritos-late-night-360-degree-video/21627

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Other Articles 360 Degree Furniture Photography Experience Sydney 2012 360 Degree Fireworks Video GoPano Micro 360 Degree Lens : More Improved This 2012 Packer Fans To Experience FanCam 360 Degree On Sunday McMaster University : The First on Google’s Street View Project Feel iPad App Brings 360 Degree Car Photography Volkswagen’s Digital Auto Space (DAS) App Cosmo Showcase Edition App – Shoes in 360 The Subaru iPad App 360 Degree Experience Hublot Watches in 360 Degrees Skiing Interactive, Not The Typical 360 Degree Magazine 360 Degree Experience With Skulls 360° Video App Allows 360 Degree Video On iPhones yellowBird : 360 Degree Music Video Trending Immerse With Interactive 360–Degree HGTV Dream Home App Adidas Virtual Footwear Wall Features 360 Degrees Product Photography Experience 360 Degree Virtual Tour of Florence Museum Move Dancewear: Shoe Shopping in 360 Degrees Google 360 Degree Maps For Android Boosting e-Commerce Industry Heartwood Creates 3D Interactive Learning and Marketing From Unity Development Platform Davis Cup Trophy 360 Degree Virtual Tour Google StreetView Fiming Central Park 360 Degree Panoramas: Effective Real Estate Marketing The 360 Degrees Nimmo Bay Experience For Free Explore The Home of the Famous Florida State Seminoles in 360 360 Degree Gigapixel FanCam : Social Media Intergration The Wonders of 360 Degree & 3D Product Animations Webrotate 360 – 360 Degree Views for E-Commerce Interactive Storytelling Made Possible : 360 Degree Photography 360 Degree Product Photography : Why do you need & Why do you need it now? Convert Traffic Into Sales with 3sixty Hyundai’s 360-Degree Campaign For New Eon Car Panoramic Cam Ball Incorporated Into Helmets for Effective Collision Investigation Yale Goes Virtual Your Complete Solution For 360 Spin Photography Create Awesome Animations On Your iPhones 360 Product Photography in 3D : The Trend Among Online Retailers in Autralia 360-Degree PROJECT MAGAZINE : Looking Good on iPad Throwing Camera to Enjoy 360 Degree Photography Packshot Creator : Place, Review, Create 360 Degree Product Photography Adidas Impressive Virtual Wall Tips to Use 360 Panorama App Effectively Audi and RTT To Develop Interactive 360 Degree VR Tour iMotion : Motion Photography at its best! Cars.com Releases Their Official Interactive iPad App Mirage Boardshort Video by Rip Curl Red Bull : 360 Degree Surfing The Big Waves in Tahiti AIRSHED Panorama App On The Go! GoPano Micro - Capturing Memories in 360 360 Photography On your iPhone : Taking advantage of your iPhones BBC Focus Magazine : UK's First Science Magazine iPad App Dinalamarcom : Indian News iPad-ized Panorama 360 : Creating Real Time Panoramas Right On Your iPhone 360-degree camera - Enhances Security Surveillance by 90% Real estate 360 Degree Photography 360-Degree Interactive Experience of Nissan as Part of 2012 Versa Campaign GIFBoom: Create GIFs Straight From Your iPhones Premier League: 3D & 360-degrees Football Experience Oregon Tech’s Campus 360 Degrees Virtual Tour By YourCampus360 Real Estate Made Easy – ZipRealty iPhone App GF AgieCharmilles Interactive Digital Platform: GF AC iPad App CLEAR Magazine Goes Interactive: Clear Magazine iPad App Wedding Girl iPhone App : Interactive Wedding Planner VIVOTEK: 360-Degree Fisheye Camera Heartscape™: 360-Degree Electrocardiographic View Of The Heart Photography in 360-degree Photography Fujifilm F600EXR: Creating New 360-degree Photography Experience Finding Shoes Has Never Been This Easy With Adidas Originals iOS App NEWS! Get ASOS Free iPad Magazine App Tourweaver, Award Winning 360-degree Virtual Tour Software View 360-degree Panoramas With Panorado 4.0 Already Famous Kogeto's DOT Announces Sales Starts on Jul 30 The Jane's Addiction Band's 3D Documentary & Live Streaming with LG Mobile Anvato's 360-Degree HQ Live Web Streaming Event For Rock-Band Incubus Gigwalk Bringing 3D Panoramas to Bing Creating 360 Degree Panoramas With Your Android T-Commerce To Improve Online Mobile Retail MileStone Systems Now With ImmerVision's 360-Degree Lens Technology Reef.com eCommerce Site Redesigned with 360-degree Product Photography Single Shot 360-Degree Camera That Doesn't Require Image Stitching im360 iOS App Allows 360-Degree Techology On Mobile Devices ImmerVision: The World's Leading 360 Degree App Developer PanoCalc: Your Handy 360-degree Panorama Calculator 360 Panoramic Android App : 360 Panorama Made Easy Samsung Galaxy Tab : Impressive Panorama Photography Device Ztitch! 360 degree panoramic Photography App for Windows Nokia Ovi Maps Now in 3D Mac's New Photography App: Panorama Maker 5 Pro Spotted in Tokyo, Do-It-Yourself Medium Format Camera with 360-Degree Lens GoPro HD Hero cameras: 360 Degree Videos Made Easy Doritos: To Experience Late Night Music Environment In Full 360-Degrees The Photaf 3D Panorama Pro 360-Degree Android App

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Convert Traffic Into Sales with 3sixty

Panoramic Cam Ball Incorporated Into Helmets for Effective Collision Investigation

Yale Goes Virtual

Your Complete Solution For 360 Spin Photography

Create Awesome Animations On Your iPhones

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References

And many
more...

Our Services

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3sixty is registered in Norway 992 245 417 & is a AA rated company by Experian and Dun & Bradstreet

FREE Download

Convert Traffic Into Sales with 3sixty

Panoramic Cam Ball Incorporated Into Helmets for Effective Collision Investigation

Yale Goes Virtual

Your Complete Solution For 360 Spin Photography

Create Awesome Animations On Your iPhones

Our Services

Newsletter

Blog

References

And many more...

Our Services

Blog

Contact Us

3sixty is registered in Norway 992 245 417 & is a AA rated company by Experian and Dun & Bradstreet

And many
more...