| Doritos: To Experience Late Night Music Environment In Full 360-Degrees |
| Monday, 04 July 2011 02:30 |
|
Doritos, one of the top-selling chips snacks today brought an interactive environment online to give back to their customers. They used augmented reality technology on the back of their special edition Late Night All Nighter Chilli Ribs packs to provide access to an exclusive 360-degree experience with Rihanna, Teargas, and other global artists online. Users can activate "late-night" video performances here.
Doritos First Ever 360-Degree Technology Global Promotion Using the cutting-edge Ladybug 3 Camera, Doritos allowed users to control their viewing by the way they hold and move the bag. It allows you to feel as if you're really in the performance yourself! AMV BBDO, Doritos official creative agency, recruited Chris Cairns to shoot "Coming to Get Me" music video of the famous British rapper and 3x MOBO-nominated, Professor Green. Additionally, they included a Rihanna "Who's That Chick"Augment Reality music video as well as South African hip-hop artist Teargas's Missing In Action music videos. Other global artists include Canada's Down with Webster Turkey's Mor Ve Ötesi and Brazil's Sensacional Orchestra Sonora.
You can ceck this in Doritos's Youtube Channel here. They alsoprovided html codes for bloggers to post and embed them for free.
This wonderful 360-degree full motion high resolution videos from Doritos invites other businesses to try for a phenomenal and effective advertising campaign. Just to remind users, this exclusive music party will be only available to those who have a webcam and those who purchase Late Night All Nighter Chilli Ribs flavour packs. Fairfax.com, a video studio company shared their insights about the Doritos campaign, "As we have mentioned before, video chat is extremely relevant to your video marketing. Not only are Internet users coming to expect web video, the interactive video experience is spilling over into advertising. Doritos just released the first 360-degree YouTube video. As you watch the video you can use your mouse to navigate around 360 degrees. You don't have the opportunity to speak to every visitor of your site like you would in a store. But with web video, you come very close. Web video will put you in front of an audience in a very personal way. Your face and voice will literally be in their home. Don't take this opportunity lightly." |
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