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You are probably wondering what happened to the "e" in e-commerce. T in T-Commerce my friends means Tablet. Yes, that rectangular device you and the rest of the world purchased from Apple recently. In fact by 2012, 7.6 per cent of the U.S. population will own their own tablet devices.

Table Commerce started earlier this year when the online retail business industry saw tablet's  potential in website exposure and other improved and further advanced product imaging technology and promotional campaigns.

The most recent Forrester Research Study said, "Many online retailers are seeing that half of their mobile commerce transactions come from tablet devices." Isn't this enough evidence that we as an industry should take advantage of the tablet technology? Lastly, let us ask you a question, as an online retail business owner which is a bigger mistake: not knowing or knowing but not doing?

It's the perfect time for you tablet optimized your website. A major mistake ost of our colleagues are guilty of is they direct customers to their mobile-optimized site. As you may have already known, tablets and mobile phones are two different platforms and at that light should be dealt accordingly.

Say for example the real estate industry. They have concentrated fully in providing customers real estate images and virtual tours for the mobile platform when a much larger screen of the tablets are carelessly taken for granted. It is great however to see an increasing number of companies today that opted for iPad real estate virtual tours as well. An increase in their traffic was noted for such a very short period of time.

Lastly another thing we should be reminded of is that desktop and tablet interface are also different. Tablets are multitouch functional whereas desktops rely on the mouse and keyboard. To tablet-optimized your website, it is best that you focus on smudges and swipes functionality most especially when users browse for products. In addition,you can also opt for 3sixty Factory's 360-degree product photography which allows spinning and smooth rotation of producs.

Contact us now.

Reference: http://www.ecommercetimes.com/story/Make-Way-for-T-Commerce-72884.html

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