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Last July 28, the major multi-platinum rock-band Incubus had a prelaunch or prerelase of their latest album, "If not now, when?". They have partnered with the highly spoken innovator of real-time online and mobile web solutions, Anvato and with special participation of Music Video Director  Marc Scarpa to integrate their first live 360-degree video clip syndication online. It was quite very impressive to have recorded more than two million participants during the 7-day event.

Alper Turgut, CEO of Anvato was thankful for having Director  Marc Scarpa for this big project, "We sought a premium, groundbreaking event with which to trial our new live editing and clipping features, and the Incubus HQ Live event was ideal in every way. Marc Scarpa is a pioneer in the live event broadcast industry, and he understood the value of what our platform could provide, in conjunction with his other technology partners. The live event broadcast industry is blurring the lines between what is ‘broadcast’ and what is ‘web’ quality more and more, and we hope to enable a more seamless integration of broadcast-quality video across all networks, whether online, mobile, broadcast, cable, or satellite.”

Using Anvato's platform, Incubus producers were able to create live 360-degree HD clips from multiple feeds. The platform allows workflow integration, video management, tanscoding, multiplatform syndication, and video analytices.

This was by far the largest audience for an online music event with 1.2 million active Facebook participants and 50,000 Twitter mentions. This was broadcasted via Livestream through the following sites:

www.incubushqlive.com

www.enjoyincubus.com

www.incubusHQ.com

Other media partners include MTv and Downtown Los Angeles Gallery to display images in the 'Incubus HQ Live’ section of the Incubus band's interactions with fans on the web and in person.

The 360-Degree HQ Live Web Streaming Event For Rock-Band Incubus Set-Up

Multiple cameras were placed in the different parts of the place including lifecasting cameras attached to each band member, staff, crew member, and yes even Duke the Dog, the band's signature mascot. This camera system set-up by Anvato was highly effecient for 7 days capturing everything including live sets, live web streams, and instructional clinics in 360-degrees.

Music Video Director  Marc Scarpa said, "The challenge of creating a broadcast production studio with multiple real-time HD video streams is relatively new to the web, and we needed to deliver 360-degree clips to various web, cable, and broadcast outlets in a real-time mode. Anvato’s live clipping features enabled us to pull key moments in real-time and feed them out, without having to do separate edits after the fact. He also added, "The value of this kind of feature for live webcast production is massive; it enables an output capability that was previously not possible, with a quality level and a monitoring capacity that satisfies all rights holders and syndication partners equally.”

Reference: http://www.businesswire.com/news/home/20110728005441/en/Anvato-Delivers-Live-Music-Video-Clipping-Syndication

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