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Finding Shoes Has Never Been This Easy With Adidas Originals iOS App

Monday, 15 August 2011 00:00

One of the world's favorite shoe brand has finally joined the iOS app band wagon last August 05, 2011. This is quite a big step from Adidas as this is their first time to have created a mobile digital platform to its customers worldwide via iTechnology. The demand was so high, Adidas couldn't resist providing one.

Have you ever seen an Adidas shoes worn by a stranger in the subway and you don't have the courage to walk up to him and ask what specific Addidas he's wearing? Worry not sneakerheads!

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When they announced their official Adidas Originals iOS app, they didn't mean the usual shopping app where users can enjoy on-the-go shopping. They mean it different, only because it's way better and high tech. Talk about built-in 3D image recognition software app! This wonderful app allow users to take a snapshot of a pair of shoes and the app will automatically provide the closest matching products available, basing its generated results from the colours of the input image. Addidas openly admits they are not the first to utilize image recognition applications however they are proud to have been the first to use 3D image recognition for real-life objects/products in the industry. According to Adidas Germany, "This gives consumers the chance to find the best replacement for their favourite old sneakers, to find Adidas sneakers most similar to shoes that might have caught their eye somewhere, or to simply play around and explore the different styles of Adidas Originals sneakers in a fun way."

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Other Adidas Originals iOS app features are:

Wide range of Adidas products from shoes to apparel
360-degree photography on all its products
Fresh and Future Adidas News and Brand Content
Loate Adidas Branches near you (within 50 km of your location)
Facebook Sharing Integration

Download Adidas Originals iOS app here: http://itunes.apple.com/us/app/adidas-originals/id453543084?ls=1&mt=8

Reference: http://www.slamonline.com/online/kicks/2011/08/kicks-adidas-originals-iphone-app/

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