360-Degree Interactive Experience of Nissan as Part of 2012 Versa Campaign

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Created on Monday, 12 September 2011 00:00

Written by Erlend Bakke

 

Nissan has been in the automobile business since 1933 and over the years they had the privilege of studying the way consumer want and need vehicles. Fast forward to 2011, Nissan has just started their 2012 Versa Campaign for their little car model, VERSA. This time however they will be doing campaigns between the real and virtual cars to provide an interactive way of pre-launching VERSA’s vehicle features, interior amenities, and price.

Nissan will be using the so called iAd technology to establish a digital vector of the campaign featuring a 360-degree interactive environment within the car. With this iAd, users are able to change the car’s colors, wheels, user’s shoes or hats. Also in this iAd, users are given an immersive environment as they can pan around a seamless panorama of the car’s exterior and interior angles possible. Not only those, users are able to experience the Nissan’s engaging iAd in Apple’s iDevices, desktops, even on Internet TV.

According to Vice President Marketing Department, Jon Brancheau, “The company is aiming to catch the attention of people in their mid- to late-20's who are settling into their first real jobs, but have lost touch -- at least physically -- with their friends. "Their financial priorities and new time commitments make being with old friends who have dispersed to other cities a strictly online endeavour.

2012 VERSA Sedan Trip

Winners while enjoying the trip must provide social-media commentary and media upload from the entire trip. Nissin will install stop-motion cameras inside and outside VERSA cars for winners not to have so much trouble doing the task and instead enjoying the car’s performance. The uploads will then be converted into different films and subject of a custom online film festival with Nissan’s social media users as judges.

 

 Reference: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157425