| Cars.com Releases Their Official Interactive iPad App |
| Written by Erlend Bakke |
| Thursday, 06 October 2011 00:00 |
|
Guess who just launched their iOS app in the market last week? Yep! It’s Car.com, the world ‘s no. 1 source for brand new and used cars online.
According to Sharon Knitter, senior director of mobile technology at Cars.com, “We set out to create an experience that customizes new car information for the unique ways iPad users interact with Cars.com — and not simply adapting our popular Cars.com app for iPhone”
This badass car app allows users to hunt for that perfect car. By perfect, we definitely mean prize, design, performance, usage, and preference. Cars.com apps provides graphics-rich environment making it ten times more interactive than their website. What’s very interesting is the way Cars.com showcases their cars to customers in this digital platform. Their 360 degree product photography is superb! Users can view a car’s interior and exterior in full 360 degrees. Not to mention, the app also provides lots of archive videos of interesting cars of the past, today and everything in between.
Knitter adds that, “On a dealer lot or even at work, most of our mobile users shop with our app for iPhone or Android to gather information on price, availability and inventory — elements which are more commonly suited for 'on-the-go' shopping.iPad users, on the other hand, tend to concentrate more on photos, videos and new car content like reviews and specs, which is why our new Cars.com app for iPad specifically focuses on those features."
Cars.com iPad experience is likely no other! In the app, users can save different cars of their choice under “My showroom”, allowing users to show off what line of cars they are into to their friends and other cars enthusiasts. They have their fast Facebook and Twitter integration for them to post cars on their social network accounts.
Cars.com Summary Features: • Expert car reviews from Cars.com's editorial team • Share functionality allows you to post your vehicle choices to social platforms like Facebook and Twitter • Save favorite vehicles to My Showroom • Side-by-side comparisons of up to three vehicles
Reference: http://blogs.cars.com/kickingtires/2011/09/carscom-launches-free-ipad-app-.html |
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