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360 Product Photography in 3D : The Trend Among Online Retailers in Autralia

Written by Erlend Bakke

Monday, 24 October 2011 00:00

Guess who’s making huge money using 360-degree product photography in 3D in Sydney, Australia? It’s Hula Hoop Studios. If you have never heard of them, you guys should really check their portfolios out.

hula_1

Experience Hula Hoop Studios in 3D!

Just like 3sixty, Hula Hoop Studios has providing excellent product imaging service that showcases products in a 3D/360 degree format. Not that it’s new; however being able to dominate Australia’s market is one impressive achievement. In fact, Hula Hoop was the first to introduce this effective volume option to the country and according to their director, Tony Hill, “Through our European partners, it’s the first time Australia has seen technology that can provide high volume and significantly higher quality reproduction at a competitive price bracket.”

He explained that their technology takes a maximum of 36 images of one product to be able to create an interactive 360 degree product animation of it fast. Tony partnered with Daniel Nortje to make Hula Hoops Studios successful especially when the two of them have extensive backgrounds and experience in photography, photographic productions, sales, and the advertising business.

Tony further explained that this technology will effectively increase daily revenues online, not to mention attract huge traffic because this technology is highly engaging. “360 and 3D imagery gives an online experience like no other, it provides online shoppers with the chance to explore every angle of a product and make a more educated purchase evaluation which in turn should give weight to better online conversions. Quality images influence purchasers with the perception of a trustworthy, high integrity brand, product or service. From a purchaser's viewpoint, poor quality images equate to poor quality products or services and naturally, of course, the opposite is proven to be true.”

Reference: http://www.photoimagingnews.com.au/news/online-retailers-in-the-frame-for-new-3d-photo-format

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