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Volkswagen’s Digital Auto Space (DAS) App

Written by Erlend Bakke

Monday, 02 January 2012 00:00

Last year was probably the biggest year that most car brand companies created and successfully launched their online mobile brochure applications for the iPads. Of course, the giants in this industry spearheaded this interactive trend. We have the German Cars, Mercedes-Benz, Korean cars Hyundai, American’s Ford and of course, another German car giant, Porsche, Audi, and Volkswagen.

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All of their car brochure applications are highly impressive but if we are to choose who has the most impressive app, the app that doesn’t waste our time and money? It’s Volkswagen’s Digital Auto Space iPad app.

Get Volkswagen’s DAS iPad app quarterly in five languages and throughout Europe.

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Known as Volkswagen’s biggest step to a successful online and mobile promotional plan, the slick DAS iPad app is packed with multimedia features establishing interactive relationship to existing and new customers. The DAS iPad app serves more than just a tool to relay company information, news, and product releases but also entertains users with the app’s cool interactive features including but not limited to 360 degree photography where you can view cars in different directions.

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According to Luca de Meo, Head of Marketing, “DAS is an important building block in Volkswagen's digital marketing strategy and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience."

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