| Dinalamarcom : Indian News iPad-ized |
| Skrevet av Erlend Bakke |
| mandag 19. september 2011 06:53 |
|
Dinamalar, the world's number one Tamil News provider in India recently launched their iPad app for their tech savvy readers which is as reported, increasing in numbers daily.
![]() According to Marketing Director of Dinamalar.com, Balasubramanian, “In the last one year Dinamalar has been breaking new grounds in innovative-user engagement strategies. With readers exploring multiple-platforms to stay informed and advertisers wanting a larger piece of the diverse audience pie, we’ve been constantly devising new ways to increase their accessibility to Dinamalar. While meeting the increasing new demands of our audience segments and our advertisers has been the driving force behind our innovations, Dinamalar.com also believes in congruently evolving with the times to embrace new technological possibilities. He added, "And as always all our new launches are just a curtain-raiser for the next big innovation in the pipeline. And as there are so many more releases slated to hit this year, Dinamalar is certainly well-poised to attract a larger and wider variety of audience pools, which would intuitively meet the specific demands of our wide gamut of advertisers."
![]() Get Dinamalar's iPad app here.
Aside from advancing news gathering and delivery, Dinamalar's iPad app launch is also to celebrate the company's 60th anniversary. Here are some of its features:
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Message from Adimoolam, Dinamalar's Chief Marketing Officer, “This has been a very noteworthy year for Dinamalar.com. Not only has it been innovation-packed but according to comScore Dinamalar.com recorded 192 million page views in May 2011, which is by far the largest witnessed by any publication website in India. With the launch of our iPhone & iPod Touch app creating quite a flutter and widespread interest, we were compelled to unveil a version of the newspaper for the tablet computer, as the incessant requests from our patrons were hard to ignore. With Dinamalar’s commanding online presence increasing by the month, it was but natural for us to extend our reach across the multiple other platforms where our readers flock.”
Reference: http://www.onlineprnews.com/news/167859-1315809669-dinamalarcom-launches-its-ipad-app-on-the-day-it-was-founded-60-years-ago.html
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