FREE Download

Audi partners with RTT USA, Inc. world’s leading realtime 3D visualization software and service provider to create an interactive virtual tour in 360 degrees of a building where Frankfurt IAA Motor Show 2011 will take place. The goal also is to be able to execute the realistic presentation online both online and mobile – easy task for a team of professionals who do this on a regular basis, don’t you think?

Easy or not, we sure have to thank them because no matter where we are in this planet as long as you have a decent internet connection, you sure can attend the long awaited Frankfurt IAA Motor Show 2011.

Every two years, Audi has always been successful in presenting itself to the world differently. This year as reported, Audi will be doing an exclusive 3 dimensional exhibition complete with an integrated test track. Visitors will be able to experience Audi immersively throughout the event via the internet.

RTT successfully created an interactive 360 degree virtual tour where users online can navigate and pan around independently within IAA stand. What makes it even more interactive is the information provided in every car that a user can see virtually aka explanatory notes on the side. These information include Audi news and innovations on e-tron, Audi connect, and Audi ultra.

Audi 360 degree virtual tour features:

• Browse cars by a swipe
• Cars rendering
• 360-degree camera in 4k quality

"With our trade show presentation at the IAA 2011 we have created an interactive tour that appeals to the viewer emotionally and is also very personal in nature. The immersive platform provides a compelling, tangible brand experience for everyone. The great success of this online tour confirms that we have really appealed to current trends and tastes with the virtual staging of the brand. RTT has made a major contribution to the success of the project in its role as a strategic partner and a leading provider of high-end 3D visualization solutions." - Danijela Vasic, Project Manager of Digital Marketing at Audi

Reference: http://www.cgw.com/Press-Center/News/2011/RTT-Develops-Virtual-IAA-Trade-Show-Presentation.aspx

• Add New

Comments (0)

Write comment

Your Contact Details:

Name:

Email: do not notifynotify

Website:

Comment:

Title:

Message:

Security

Please input the anti-spam code that you can read in the image.

Joomla components by Compojoom