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Adidas Impressive Virtual Wall
- Details
- Created on Monday, 17 October 2011 00:00
- Written by Erlend Bakke
Adidas has been very consistent with their advertisement campaign, keeping up with rich media, online and mobile applications, and other creative solutions available. Today however, we want to share with you guys Adidas’s signature in-store “virtual wall” designed by David Judge of Stuart MacGill. This highly impressive virtual campaign popularly called adiVERSE Virtual Footwear won an innovation honour at the recent World Retail Awards; not to mention considered as “the sign post for the evolution of retail in this multi channel world.”
Utilizing the world’s touch screen technology, the adiVERSE allows shoe shoppers to browse a wider range of Adidas shoes of up to 19,000 pairs that in the past shoppers never enjoyed. With adiVERSE, shoppers can actually buy pairs that are not in stock anymore like limited editions and “coming soon” designs when ordered.
According to Dave, the adiVERSE is the company’s solution to shoppers’ reactions and behaviour when they are inside brand stores. For example, Adidas found out that 50 per cent of consumers came in with the intent to buy but only 35 of those 50 left without buying. “The two main reasons why they didn’t buy were either that they couldn’t find a product they liked or they couldn’t find the product they liked in the right size or colour. But this solution gives consumers access to all of the products in Adidas’ range in every store, no matter how small, and reduces the ‘out of stock’ problem.”
The AdiVERSE specifically is powered with high tech game engine platform featuring 3 dimensional views, 360 degree product experience and various background environments. This is to establish an immersive and engaging shopping experience to its fullest potential that will increase daily sales and revenue.
In addition Dave said, “The AdiVERSE also aids our sales support in that we can communicate information about each item in a consistent way and educate our staff along the way. It takes the self service model just that one step further in a much more fun and engaging.” He also added, “The addition of sound, social and video even trumps the normal physical product experience and POS displays making it, perhaps, even better than the real thing.”
Reference: http://www.insideretailing.com.au/IR/IRNews/What-drives-Adidas-virtual-wall-2736.aspx