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360° Video App Allows 360 Degree Video On iPhones
- Details
- Created on Monday, 19 December 2011 00:00
- Written by Erlend Bakke
In general, 2011 was the year of innovation. We have witnessed and experienced small and large companies’ new products and services utilizing the availability of advanced technology we have right now. The most promising was the 360 degree photography technology. In fact, quite a number of creative companies ventured into this industry creating digital and mobile platforms for the public to enjoy.
The most popular are the spinning 360 degree product views however there are people at this time of the year who are creating 360 degree videos too. Among them is the mobile marketing and mobile application developer XS2TheWorld. March of this year, they launched their interactive mobile app, 360° Video that allows users to record 360 degree videos where it immerse users at the center of a moving interactive video.
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According to XS2TheWorld, a company can most likely benefit from this application, as this can be an effective marketing tool for a product or service. One can for example pre-experience skiing by putting the users virtually at a focal point letting him control the video. Your customer can look up, down or turn around as if they are within the video themselves. This 360° Video app can also help hoteliers in their marketing plans by creating an interactive virtual walkthrough of their property. This is in fact very evident today.
The XS2TheWorld partnered with Transmission TX, a video production expert in developing the 360° Video app. Andrew Yardley, Managaer of TTX said, “Brands have already benefited hugely from being able to create worlds that users can move around in, but until now they’ve been limited to online or real-world platforms. Mobile will create a more personal experience because the user will have complete control over how they experience that world. On a device such as the iPad, that’s a very powerful experience.”