INCREASE YOUR SALES!!!! The very words of the title must have caught your attention and why not? Everyone wants their website to do the best in terms of sales, especially when you are selling products that you can actually show through pictures and images. When you go to the second part of the title it says ‘360 Photography’. Does the word sound familiar? Of course it does. Everyone has heard of it but has everyone used it? No, not everyone, but the ones who have will tell you that it as skyrocketed their sales. Interested? You should be. Let’s have a look at what 360 photography is and how it can affect sales.

What is it and what do you need for it?

360 photography is simply taking 360 degree pictures of your product. It is done by taking photographs of a product from all the angles and then using a software to create a 360 degree view. All you need for it is a camera and a turn table. You need a camera with a tripod to hold the camera steady. Then you need to move the product by placing it on the turn table and rotate it. Take pictures from different angles. Last but not the least, you need a 360 product viewer software which would be based on Java or Adobe Flash to switch the photographs into a 360 degree view. You can have a slide show arranged for the viewers which will also allow them to move back and forth using the provided control options.

How Does 360 Photography Effect Sales?

Much has been said about the shooting aspects of the photography. Now let’s get to the meat. How does it increase sales? Studies conducted recently have shown that 20% of the internet users shop online, as frequently as once a week. This number is growing day by day. The very reason for this is the convenience that has been brought in by internet shopping. It saves time, it saves efforts and it saves a lot of money. So what should you do for your customers? Just place a simple picture of the product and ask them to buy it? Who would do that? Would you? Not at all. An online customer has countless options. Consider that you are a shopper yourself. You have two websites, A and B, in front of you offering the same product, for example a laptop. Website A provides only 1 picture of the laptop and Website B provides around 10 pictures in slide show, which present a 360 degree view of the laptop. Which website would you like to shop from? The answer is simple and clear, from the website which provides 360 degree view of the laptop i.e. Website B. Website B has made the choice easier for you.

Have you ever wondered why people go to the market to buy high end products? This is because they want to analyze the product from every angle before they buy it. The same requirement is being addressed by Website B, whereas Website A is not doing any such thing. Website B seems to be more promising because it has put in extra efforts to satisfy its customers. The very need of analyzing a high end product by the customer in the market has been fulfilled by Website B, with ease and comfort. Now the shopper needs not go out to buy it. He has Website B to help him out with everything. The shoppers can have a look at the laptop from front and back. They can have a sideways and an aerial view. The shopper would definitely prefer to buy from the 360 degree product view offering Website B, rather than from Website A. He would also avoid the effort of going to the market to do the same things which he can easily do while sitting at home.

Gets Them Past the “See In Person” Point

A survey was conducted by MarketingCharts. It proved that the 360 product view is one of the most effective ways to offer a unique shopping experience to the customer. The only drawback of online shopping is that you cannot hold the product in your hands. Experts believe that 360 product view is the closet match to actually holding a product in your hands. Every buyer has a craving to hold a product in his or her hands personally and feel it. For this reason most buyers head for the supermarket when making high end purchases. 360 product views provide the customer exactly what they need. They present to the customer a very comprehensive view of the product from all angles and get them past the point where they feel the need to actually touch the product. 360 photography has transformed the whole shopping experience and has brought the customers to a stage where they feel that this is exactly what they required. They no longer feel the need to go out to the market to get the product.

360 product websites are very user friendly. These websites have controls which allow the customer to have a look at interactive catalogues of different products. Customers can also view multimedia presentations and trade shows. These advantages help you in increasing your brand awareness, if you are the website owner.  360 photography can be used for any product online. May it be jewellery, toys, consumer electronics, cosmetics, perfumes, clothes, computers, sports equipment, fitness equipment, household products or any other product, you can show it to your potential customers in a 360 degree view and generate more sales.

Cost

The best thing about 360 degree photography is that it is not expensive when you compare it with still photography. The spending on still photography and 360 photography are more or less the same.

So, go for 360 photography and provide your customers a more detailed and intimate view of the product. The reward for this effort would be a much desired increase in sales and would also pull more and more customers to shop on our website.

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